Chris Mur
Founder
Chris has spent his career building sales channels for companies in technology, health and
beauty, grocery, and home improvement. He puts that understanding of business and product
development into a brand kids and parents can both love — and he gets to build this
one alongside his own children.
Raven Mur
Artist in Residence
Raven is a sixth-grader who designs and sells custom masks on their own Etsy shop and
beaded work at school markets — and they are the mastermind behind Ollie and the
comic strip friends. Also a drummer, a devoted Twenty One Pilots fan, and happiest lost in
a new drawing or with their cats, Sugar and Marshmallow.
Brayden Mur
Creative Engineer
Brayden is a soccer player, a musician, and a mathematician who likes a problem best when
nobody has solved it yet. He brought a fresh way of looking at the design problems behind
Tent-Acles! — and he is sure to keep finding solutions for whatever comes next.
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Ericka Karner
Advisor · Brand & Growth
Consumer packaged goods and startups — Nestlé, Kraft, Whirlpool, and The
Wonderful Company across Fiji Water and Wonderful Pistachios. Also Beachbody and TRX, and
food startups including Sucker Punch, where she worked with Chris before this.
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Anne Marie Splitstone
Advisor · Marketing
A career marketing fast-moving consumer goods, with an MBA and time at Procter &
Gamble, Kraft — where she took Philadelphia cream cheese to a 70% share —
Wrigley, pet food and dairy. Started out in banking, and mentors working chief executives.